I’m an ads nerd who focuses on how consumer psychology impacts performance. A lot of ads look good and do nothing because it only focuses on the art of marketing and not the science.

Click on what you want to see from me below:

Video ad breakdowns

Static ad breakdowns

How I do research

How I write scripts

How I analyze campaign performance

Brands that flopped with their content/campaigns

Hooks that work and why they work

Example Research & Brief